BULLS-EYE!
Targeted Email Lists Drive Sales.
Email prospecting is a cost-effective way to drive leads and increase sales. Learn the 4 building
blocks to successful email prospecting in this useful whitepaper from Dun & Bradstreet.

Big Crowds Are Your Friends

Friday, July 30, 2010 by D&B Email List Expert
There are quite a few people who get nervous when they're in or around large crowds. There is, of course, no shame in it, but it is a hindrance to living a normal life. As a business person, though, you can't see large crowds as something to be feared. Rather, they are opportunities to be explored, and buying email lists is an excellent way to do that

By using D&B Professional Contacts, you'll be reaching a very large number of people.  We help you build an ideal email list out of our database of over nine million contacts. What's more, we don't just give you contacts that meet your exact criteria. We also give you contacts that could be described as second and third tier audiences. That way your optin email has a chance to expand your client base.

In all of this, you are also getting a list that is more accurate than competitors; and where most marketing contact lists have 15-25% email address coverage, we have nearly one hundred percent. So not only are you getting a large list, you can be confident that you're actually reaching them. 

For more email marketing tips, download our whitepaper or get a free quote.

Now That's An Email List

Thursday, July 29, 2010 by D&B Email List Expert
We are never content when it comes to D&B Professional Contacts. Not that it is a bad product or anything, in fact its one of the best available. The contact information it provides for bulk email advertising is two to three times more accurate than what competitors offer. Also, it has nearly 100% email address coverage, unlike many marketing contact lists, which have about 15-25% coverage.

But that's not enough.  We want to make it better. How? Well, we can always add more high quality contacts. And that's what we do. We add thousands, up to twenty thousand as a matter of fact, contacts to our email database daily.  This constant improvement means you are getting the best possible information and a lot of it.

For more information, download our whitepaper or get a free quote.

It's One Thing to Save, Another to Make

Wednesday, July 28, 2010 by D&B Email List Expert

Money, of course. There are always cheap ways to get your name out and about--fliers, pamphlets under windshield wipers, sandwich-boards, etc. Of course, if your running a business, you have to realize that these have limited effectiveness. It's not just about cutting down your budget if that smaller budget still doesn't do anything. You have to both save and make money--a challenging proposal that email lead list marketing can help with.

D&B Professional Contacts is an email list program with over nine million professional contacts. Our highly accurate email address list allows you to reach a lot of customers quickly and inexpensively. What's more, we include a system that, by using criteria you define, will identify your ideal audience for your targeted email campaign. Dun & Bradstreet provides all of this so you can easily reach your audience to increase leads and, hopefully, sales.

But we don't ignore the first part of the proposal either. D&B Professional Contacts helps you save money by not being a one time rental list. The customer email list we provide is yours for an entire year and as many campaigns as you can do.  Don't pay for the same information time and time again. Save your money while you make it with D&B.

For more email marketing tips, download our whitepaper or get a free quote.


Moving Targets

Wednesday, July 28, 2010 by D&B Email List Expert
With any advertisement, they're is a specific audience in mind. Television ads are run at specific times or during certain shows, for example, so that a particular audience sees them. Likewise, email based marketing needs to be directed at a specific audience, especially if the advertising is for business related services.

Unfortunately, many contact lists currently available aren't, how should I say it, accurate. In fact, around 30-40% of the email addresses they list can be wrong. How? Well, that's the percentage of email addresses that change yearly, and most providers don't update their information frequently.  In essence, you're trying to reach moving targets.

Thankfully, the email database for D&B Professional Contacts is updated in nearly real time, giving you information that is more accurate than our competitors.  That allows you to reach your target audience with ease and without the fear of wasted time and money.

For more information, download our whitepaper or get a free quote.

Building Your Targeted Email Lists

Sunday, July 25, 2010 by D&B Email List Expert

If you've been reading this blog, you'll have noticed that I speak about a program we have in D&B Professional Contacts that helps you build your ideal targeted email lists for your campaigns. A feature like this is undoubtedly helpful. Rather than simply giving you a bulk email list, we help you pick out who your most likely to succeed with.

Here are just a few of those categories: employment size, sales revenue, and ownership (public vs. private). Of course, as useful as these all are, they're only the first step. We can also divide the information up by department--sales, marketing, HR, IT, etc.--so that the right people receive your email advertising.

Naturally, Dun & Bradstreet doesn't stop there. We also allow you to select things like staff level. Do you want managers to hear about your products? Or would VPs be your target audience? Our system allows you to easily and effectively build an email business directory designed for what you need.
 

For more email marketing tips, download our whitepaper or get a free quote.

Email: More Than a Temporary Solution

Saturday, July 24, 2010 by D&B Email List Expert
Email campaign marketing has recently received a lot of attention as being an excellent way to quickly increase a company's ROI.  Of course, I don't want to deny the truth of the statement. These kinds of campaigns, when well executed, are definitely worth the investment - especially since that investment is so low compared to other forms of advertising.

There is something business owners should remember though. Email is not just a temporary solution.  Yes, it can provide a boost when needed, but by reaching out regularly, opt email marketing becomes a valuable part of a business strategy. In order for those campaigns to work for you though, you'll need to select the right provider.

And that's where D&B Professional Contacts comes into the picture.  This business solution gives you highly accurate information so that your business email advertising reaches its intended audience. What's more, you get to use it for a year, so that you can spend time cultivating potential customers into lifelong clients. These qualities will help turn your email marketing into a long term benefit rather than a short term solution.

For more information, download our whitepaper or get a free quote.


Confidence through Accuracy

Friday, July 23, 2010 by D&B Email List Expert
No one wants to be worried. If you search the word "worry," you'll find websites with dozens and dozens of quotes from various eminent persons about why one shouldn't worry. Yet everyone still does, especially if they run a business. Of course, there are ways to combat this worry, and one of them is by choosing to work with people and products that are consistently reliable and accurate.

And that is what D&B provides with D&B Professional Contacts. Our mass email list is, quite simply, enormous. It has over nine million contacts with thousands added daily; but more important, though, is its amazing accuracy.  It is more accurate and reliable than our competitor's lists.

You see, business email leads never stay the same. Up to forty percent of them change yearly, and many competitors don't update their information frequently. Dun & Bradstreet's information is updated in nearly real time, giving you the best possible data for your email campaigns. It's just one less thing you have to worry about with D&B.

For more information, download our whitepaper or get a free quote.

Messages for Professionals

Thursday, July 22, 2010 by D&B Email List Expert
When creating your email list campaign, you don't want to send out your well-developed email, which took quite some time to write, concerning business-to-business services and products to an intern.  You want it to go to a business professional, preferably someone with decision making power, but that's hard to do with most lists.

Many providers have lists that are rather pathetic when it comes to business contacts. As a matter of fact, most B2B marketing lists have about 15-25% email coverage, and not all of those are even correct.  Thankfully, you can avoid working with email list brokers who either have databases which are incomplete or full of worthless contacts.

By going with D&B Professional Contacts, you'll be receiving a custom email list full of professionals' names, email addresses, phone numbers, etc. Plus, the contact list we give you has nearly 100% coverage in all of these areas. It all helps insure that the messages are reaching the professionals.

For more information, download our whitepaper or get a free quote.

So Many People . . .

Thursday, July 22, 2010 by D&B Email List Expert
There are so many people out there who would be excellent customers for your business. Of course, we know that, but now it's time to convince them. There's quite a few ways to spread information about your services and products, but few of them have such a low start costing and high ROI as a targeted email campaign.

By using D&B Professional Contacts, those far away customers come close to home.  Working with an assistant, we help you build an ideal list of prospects who you can reach out to. Still, you might be hesitant to jump into such a deal so quickly. After all, many email list providers have nearly 40% of their addresses wrong and many B2B providers only have 15-25% email address coverage. 

D&B doesn't build a shoddy product, though. We have lists that are more accurate than competitors and our lists have nearly 100% coverage. Plus, you get to use the information we give you for an entire year.  That means you can run as many opt email advertising campaigns as you like.  It's a great way to reach all of those future customers.

For more information, download our whitepaper or get a free quote.

Professional Solutions from Dun & Bradstreet

Thursday, July 22, 2010 by D&B Email List Expert
When you work with a business person, what do you expect? Competence, honesty, and genuine effort.  In essence, you expect for that person to act professionally. Having to work with someone who isn't professional is a very distasteful experience. The excuses, the absences, and the general sloppiness makes you never want to work with them again.

Having to use business email lists that seem to be made by such a person is equally frustrating. After all, you need information that actually works when running opt email list campaign, and when many providers have email lists with four out of ten addresses wrong, you can't do your job.

But Dun & Bradstreet has a solution for you - D&B Professional Contacts. With information that is more accurate than competitors and representatives who can help you build an ideal email list, we epitomize a professional approach that helps you achieve your goals.

Find out more by downloading our whitepaper or get a free quote.


User Generated Content

Wednesday, July 21, 2010 by D&B Email List Expert
People are generally wary of trusting anything that is considered "user generated content." The thought is that if anyone can make it, anyone can and will abuse it and enter false information. There is, admittedly, some justification in that fear - yet, strangely, this user generated content is used to create one of the most accurate mass email lists available to date.

D&B Professional Contacts, which is more accurate and reliable than competitors' lists, is created in partnership with the Jigsaw user group. Now, how does that happen? How is user generated content so accurate? Well, Jigsaw is special.  It's user group focuses on providing business contact information for everyone - that's why users can post their own information. In some ways, it's a form of networking that we can leverage to get email lists.

Plus, we also make sure that the information we get complies with our DUNSRight Process - a series of four questions that helps insure that information is complete and accurate. After all,  Jigsaw provides excellent content, but we always want to make sure that we're giving you the best possible product.

For more information, download our whitepaper or get a free quote.

Reach More For Less

Wednesday, July 21, 2010 by D&B Email List Expert
Faced with difficult economic times, businesses everywhere are trying to cut down on their expenses. This leaves marketers in a difficult position, as it is their job to spend money to make money. Now they have less to spend and have to make as much as before. Email database marketing is an excellent way to do that.

By using D&B Professional Contacts, you can reach a large audience of professionals quickly and effectively. You may ask why you should choose us over others, a fair question. Well, there are a a lot of reasons why our email bulk marketing list is one of the best, but here are just a few.

We are more accurate than other email list brokers, we help you build the best email list for your campaign, and you get to use your list for an entire year. That last one is especially interesting for those looking to decrease their CPL. With D&B, you don't have to pay for each and every campaign. That allows you to reach more for less.

Download our whitepaper to find out more or get an online quote.

Get What You Pay For

Tuesday, July 20, 2010 by D&B Email List Expert
No consumer likes purchasing a product only to find out that it does significantly less than what they expected. Sometimes they're to blame for wanting too much; when the fault lies with the product, however, it's easy to sympathize with their frustration.  And when you purchase information from most email brokers, you'll end up feeling just as frustrated.

Why? Well, there are several reasons, but the one I want to tell you about is the general lack of coverage. Many providers of B2B information only have databases with 25-35% email address coverage. So if you buy information for your targeted email campaign from these sources, you end up getting a lot less than you paid for.

No so with D&B Professional Contacts.  This product includes business phone numbers, contact names, job titles and addresses. This allows you to build truly effective marketing campaigns that reach large audiences. You don't have to be that frustrated customer with D&B.

For more information, download our whitepaper or get a free quote.

Spot On

Monday, July 19, 2010 by D&B Email List Expert
Would you ever use a "Somewhat-Precision Laser Eye Surgery?" Why not? I mean, it'll get near the place it was aimed - heck it might even hit the target! Plus, the doctor who does it isn't charging much. No? Can't blame you, it's not exactly a confidence inspiring approach.  So why use something similar for your targeted email campaign?

30-40% of business emails change yearly, and that means a lot of email lists are very inaccurate. Why? Well, the brokers who provide them generally don't update frequently, so those mistakes remain and are sold to you.  Now, if you're trying to run an effective, accurate campaign, will you want to use a contact list that can have 3 out of every 10 addresses wrong?

Of course not. Such errors can greatly damage your campaign and leave you in a bad situation. That's why you need D&B Professional Contacts. Our email opt lists are more accurate than what our competitors offer because they are updated regularly. So, be sure to go for precision with D&B, rather than anything else.

For more information, download our whitepaper or get a free quote.

Who Will You Work With?

Monday, July 19, 2010 by D&B Email List Expert
Business is a lot easier when you work with the right people. A team of reliable, competent individuals make a difficult task seem relatively simple.  On the opposite side of things, a team of unfocused, unpracticed people turn the simplest things into an ordeal. So when starting targeted email campaigns, choose the right team.

D& B knew that in order to help you build that campaign, it too needed an excellent team. So, in order to create D&B Professional Contacts, we teamed up with Jigsaw. This company provides some of the most complete and accurate email opt lists in the world, and it is updated regularly by its user group - 800,000 strong.

Now you'll benefit from the results of our great teamwork. Our contact lists contains names, job titles, business phone numbers, business addresses, and email addresses. It's  more accurate than competitor's lists and has nearly 100% email address coverage - most B2B marketing lists only have 15-25% coverage. Now, that's a strong product for a strong team.

For more information, download our whitepaper or get a free quote.

Get to the Points

Sunday, July 18, 2010 by D&B Email List Expert

Professionals usually feel busy--even when they're not--and this can make targeted email advertising tricky. How do you make an unsolicited email not feel like an interruption or a waste of  time? It's not easy, but when using D&B Professional Contacts for your email lead list marketing, you'll find that bulletpoints will serve you well. Of course, I could explain this with paragraphs like I have done before, but instead, here are three reasons bulletpoints are helpful:

 

- Easy to Understand: They're simple and straightforward statements.

 

- Quick to Read: They don't waste time looking through a paragraph for the idea.

 

- Memorable: A few, brief ideas are easier to remember than a letter.
 

As you can see, bulletpoints are a great way to get busy professionals to read about what you have to offer. It helps prevent them from turning away because they feel  a paragraph of text is too much to read.  After all, one of the keys to building a successful email campaign is to get your ideas in quickly, make your point, and then stay in their heads.
 

For more information, download our whitepaper or get a free quote.


Three Things

Saturday, July 17, 2010 by D&B Email List Expert
There are many things to remember when creating a targeted email campaign. In fact, there are dozens of points all worth mentioning. But for bulk email advertising you don't have a lot of space to make your point. Sure, you can write a long email explaining in detail why someone should use your services, but we at D&B Professional Contacts know that doesn't work.

Instead, you should focus on a few, key ideas that will explain why they should go with you. The number of points is up to you, but choosing three points seems to work well. Why? 1.) A small number of points makes you select what's most important. 2.) Breaking up ideas into points keeps them from becoming too complex. 3.) Things are easier to remember in small numbers.

If you keep your ideas compact, important, and few, they are more likely to be effective when you use bulk email leads in a marketing campaign. Otherwise, your important points can get lost in the email itself and be overlooked by potential customers.

For more email marketing tips, download our whitepaper or get a free quote.


Not Just Refining

Tuesday, July 13, 2010 by D&B Email List Expert
When something goes uncared for, it naturally falls to ruin. Its true of enormous monuments as it is of college dorm rooms - though its especially true for the latter. Frequent maintenance is required in order to keep things from falling apart. The same is true of a business email directory.

About forty percent of email addresses change yearly, and that means those lists have to be frequently updated. Unfortunately, many providers don't correct those mistakes quickly enough and that leaves them with server errors. Not so with D&B Professional Contacts.

Our information is updated in nearly real time, so that means your direct marketing email list is more accurate than most competitors.  What's more, we aren't content to merely refine our lists; we also add thousands daily. That means you get an amazing selection for your email advertising. 

To find out more about D&B Professional Contacts, download our whitepaper or get a free quote.

Ask Questions, Get Answers (And Customers)

Monday, July 12, 2010 by D&B Email List Expert
Using a business email directory to find new customers and increase sales is obviously very important. Most purchase these lists for the sole purpose of doing that. However, these opt email leads can be used for other purposes beyond just sales.

An excellent application for D&B Professional Contacts is data gathering. Let's say you have a new product or offer you want to test out. You can set up a small email list with which to test both your offer and product. That way you don't waste time fully developing a targeted email campaign for a product that won't attract customers.

You can also use those email lists for surveys. Send out questionnaires to leads to gather more information about what professionals are looking for in certain services or products. Based on the information you gather through those opt email leads, you can then tweak your product accordingly. Email is an excellent way to gather information.

For more email marketing tips, download our whitepaper or get a free online quote.

Numbers Matter

Thursday, July 8, 2010 by D&B Email List Expert
In a lot of action movies, its always the lone solider or hero - or the small band - who ends up defeating entire armies. On film, numbers don't matter. Not so in the real world. There, especially in business, you have to have quality and numbers or you're doomed to failure.  Email based marketing is no exception.

In order to really increase ROI through email, a business has to be able to reach large audiences easily, effectively, and consistently. And they have to do this all for an excellent price.  If they don't, their CPL can increase, leaving them in a terrible situation. In order to avoid this, they have to be sure they are getting the best bulk email list available.

And D&B Professional Contacts is just that. This business solution allows you to build an ideal list out of our database of over nine million contacts, and you can use that list for an entire year. That means reaching a huge audience and no more paying for each and every campaign. Quite the deal, no?

For more email marketing tips, download our whitepaper or get a free quote.