With any advertisement, they're is a specific audience in mind. Television ads are run at specific times or during certain shows, for example, so that a particular audience sees them. Likewise, email based marketing needs to be directed at a specific audience, especially if the advertising is for business related services.
Unfortunately, many contact lists currently available aren't, how should I say it, accurate. In fact, around 30-40% of the email addresses they list can be wrong. How? Well, that's the percentage of email addresses that change yearly, and most providers don't update their information frequently. In essence, you're trying to reach moving targets.
Thankfully, the email database for D&B Professional Contacts is updated in nearly real time, giving you information that is more accurate than our competitors. That allows you to reach your target audience with ease and without the fear of wasted time and money.
For more information, download our whitepaper or get a free quote.
Unfortunately, many contact lists currently available aren't, how should I say it, accurate. In fact, around 30-40% of the email addresses they list can be wrong. How? Well, that's the percentage of email addresses that change yearly, and most providers don't update their information frequently. In essence, you're trying to reach moving targets.
Thankfully, the email database for D&B Professional Contacts is updated in nearly real time, giving you information that is more accurate than our competitors. That allows you to reach your target audience with ease and without the fear of wasted time and money.
For more information, download our whitepaper or get a free quote.
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